How did it become common practice for women to wear make-up and not men?

I know men used to powder their face, wear rouge and lipstick, when they wore those white wigs. Why did they stop and why did it continue for women?How did it become common practice for women to wear make-up and not men?
Men just have a natural beauty. Women need more help.How did it become common practice for women to wear make-up and not men?
Good answer. I agree. Report Abuse

Heres what Wikipedia says.
Women became ugly when they got old and men became handsome.